The cost of bottled water
I ran across this the other day and thought I’d share:
Fiji, one of the more expensive store brands, is now the number 2 selling premium bottled water in the US.
At $1.50 and up per bottle, Fuji is not cheap. Some will say that a thing is only worth as much as someone is willing to pay for it, but others wonder how much the water is really worth. A reader asked Triple Pundit what the true cost of a bottle of Fuji water was. Sustainability Engineer Pablo Päster responded, calculating the (approximate) production and materials costs of a 1L bottle, travel/shipping expenses for shipping both full and empty bottles and, of course, the water itself. In the end, it comes down to a cost of approximately $.22 per bottle, leaving a $1.28 (or more) profit for the manufacturer and retailer.
February 28th, 2007 at 10:55 pm
Crap. I like Fuji water but I’m not surprised.
March 1st, 2007 at 8:45 am
Well, I guess the important thing is to know what you’re paying for. That and not forgetting you’re just drinking water.
March 1st, 2007 at 9:05 am
Yeah, now I can afford tap water. You know, now that I think about it, it’s the marketing of the really cool bottle.
Man, am I lame.
March 1st, 2007 at 10:04 am
Maybe you need a cooler faucet.